MBS Marketing Association

NEVER WASTE A GOOD RECESSION: Tips for marketers in uncertain times

Hard times call for creative solutions. With growing pressure on firms to reduce expenditure, more and more marketers are feeling the squeeze in terms of both budget and job security. But recessions also present opportunities for strategic initiatives that may have been neglected during the boom times. Join our panel of experts as they survey the current landscape and present potential tactics to help ride out these uncertain times. 

Dr Jody Evans, Senior Lecturer, MBS

Dr Patrick Butler, Associate Professor Marketing, MBS

Dean Ireland, Consultant Egon Zehnder International & Former CEO GE Energy

Fiona Dickson, Executive GM, Nylex Ltd 

DATE: Thursday 16th April

LOCATION: Melbourne Business School

TIME: 6pm - 7pm followed by networking drinks

TO REGISTER: Go to the MBS events page