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Marketing ROI

Posted by Pippa McIntosh at 10:07 PM on March 23, 2009

Measuring marketing ROI is an ongoing challenge. This McKinsey article highlights how firms who have a clearer understanding of their marketing spend are better equipped to increase their marketing budgets - even in a downturn.

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2 Comments

Reply Jo Pizzey

12:39 AM on March 29, 2009

Thanks Pip - this will be handy for our Marketing Masterclass assignment. We've been asked to look at how the companies we're meeting are going about creating 'Market Based Assets'.