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Marketing ROI

Posted by Pippa McIntosh on March 23, 2009 at 10:07 PM

Measuring marketing ROI is an ongoing challenge.  This McKinsey article highlights how firms who have a clearer understanding of their marketing spend are better equipped to increase their marketing budgets - even in a downturn.

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2 Comments

Reply Jo Pizzey
12:39 AM on March 29, 2009
Thanks Pip - this will be handy for our Marketing Masterclass assignment. We've been asked to look at how the companies we're meeting are going about creating 'Market Based Assets'.
Reply ferrry
06:35 AM on February 09, 2010
cool