MBS Marketing Association

How to Market in a Downturn

by Ann Marsh

 

One of the best-known academic minds in marketing is John Quelch, a 30-year veteran of Harvard Business School and one of 10 marketing experts profiled in the 2007 book Conversations With Marketing Masters, by Laura Mazur and Louella Miles. Quelch’s own co-authored book, Greater Good: How Good Marketing Makes for Better Democracy, points out that marketing serves a higher purpose in society than simply moving products. Quelch writes the Marketing KnowHow blog for Harvard Business. Here he talks to BNET about the two types of luxury consumers and how to hang onto them in a recession.

 

http://www.bnet.com/2403-13237_23-322730.html?promo=713&tag=nl.e713