MBS Marketing Association

The humble mustache was not that long ago considered a relic from the late 70’s and early 80’s, something that never quite came back into fashion and was rarely seen in public apart from the occasional retro party.

In 2003, Adam Garone and a group of friends sat down in a bar in Fitzroy and discussed how they could bring back the Mo’. Inspired by the growth of the Breast Cancer Movement, they decided to grow a Mo’ for the whole month of November to encourage discussion about men’s health issues and at the same time raise a small amount of money. Six years later, the Movember movement has raised over A$60M in the fight against prostate cancer and depression in men. The phenomenon has spread to countries such as New Zealand, US, Canada, UK and Ireland with more Mo' locations (Mo’cations) starting every year.

On 4th February, MBS Alumni and current students eagerly listened as Adam shared his story of how Movember started and the challenges the organisation faced as it grew to where it is today. He took time to focus on the social media tools used to make the brand visible in the marketplace and build relationships with each participant. After the presentation, Adam was kind enough to answer a variety of questions relating to Movember and his experiences in growing a sucessful non-profit in today’s climate.

The evening was a fantastic experience for all involved, and the MBS Marketing Association would like to thank Adam for taking the time and effort to return to MBS and help us celebrate the Mo’.

Adam is an MBS Alumnus (Master of Marketing 1999) and the co-founder & CEO of Movember. He is also the inaugural winner of the School's Outstanding Recent Alumnus Award.

If you missed this event and would like to find out more, you can listen to Adam's presentation via MBS Direct.