The leadership board of the MBS Marketing Association has put their heads together once again to come up with a great new idea. What was the result? Scrap the website! Why? After long debate, we realized that it's not the most efficient method for communicating club news.  

Managing the website is a tedious task, and as MBA students, we just don't have the time to be updating and adding pictures, etc. For now on, all news updates will be communicated via our Facebook Page and our Email mailing list. 

What does this mean for new members? 

If you're new to MBS and want to get involved with the Marketing Association, go to the Facebook Page to get started!

Facebook Page: 

http://www.facebook.com/pages/MBS-Marketing-Association/177482865643620

windu.com

wimdu.com is an online platform for people who want to rent or provide private accommodation all over the world. It's a start-up, which means there's a real opportunity for growth and rapid career advancement, not to mention more freedom to implement your exciting ideas!

They are looking for:

Sales People (1or 2 depending on experience):

• early to mid career
• internet savvy
• property/real estate and travel experience would be a plus
• some management exp (intern herding)
• native english speaker with fluency in an asian language a plus
• FOR A SENIOR AS ABOVE with
• Direct training and coaching experience
• Structuring and sales strategy experience
• Higher base but greater responsibility and demands on time

Marketing People (2)

• early career 2-3 years
• internet proficient with social networking and some IT production skills (Photoshop, Powerpoint, etc.)
• entrepreneurial
• native english speaker with fluency in asian language a plus
• structured and organized
• experience with PR firm relationships

General task for both positions are to engage and build involvement of both the 'hosts' and the 'guests'.

Please check the website and see the video on how wimdu.com operates, you can ask for more detail to Gregory Green, Country Manager - Australia at gregory.green@wimdu.com.au or if you are ready with your CV and cover letter, just shoot them to Greg ASAP. Prepare to start working on Monday 30th May!

Hi everyone,

this is our last edition for the term since we have reach the end of the term 1 but worry not, we still pack it with useful and interesting information from the world of marketing. New committee with their fresh and abundance ideas will take over in term 2 and might decide to do things differently here so keep an eye when we re-commence on 23 May 2011. 

Until then, enjoy your Easter break, good luck for the exams and see you back in a month!

In the news: hidden pizza

It is certainly an interesting, if not tasty, marketing campaign that created buzz around Melbourne. If you haven't heard about it, check out the  website now and get there quickly because it's ending on April 25. Whether the buzz will turn into revenue for the company will remain to be seen, in the mean time you can read what Anthill website thinks about the campaign.

Around MBS

As we mentioned two weeks ago, we ended our activity for the term with the sold-out marketing lecture event on Tuesday 12 April by Mark Ritson. Coles Theatre was packed with around 170 attendees, which is more than the seat capacity of the room. We raised $1441 that has been donated to the Red Cross Japan an Pacific Disaster Appeal 2011. It came from the entry fee and special donation by Jenny George, SRC and a group of negotiation class students. More detail of the event will appear in the next SouRCe edition. Thank you so much for your generousity and support that has made our last event went on with a bang! 

Around Melbourne

The Australian Marketing Institute is holding their next Networking Event on Thursday 12 May 2011 at Sloaney Pony in Port Melbourne from 6 to 7.30 pm. It will be a good opportunity to meet and get to know people in the industry. A couple of us are planning to attend, so if you are interested, need to register as a student member first (it is a member-only event) and shoot us an email so we can organise the group to go together. The membership information can be accessed  here. 

Lastly...

Pepsi is trying a campaign where it combined the latest technology, namely smartphone app, with the traditional TV advertising. Pepsi has been trying to utilise new emerging media in its marketing campaign but has not seen real result in its bottom line, let's see if this latest attempt would help it achieve a sustainable increase in revenue. Check out the full story here.

Happy Easter and 'till next term!

Hi everyone,

Coles has provided us some comments regarding the submissions to the Case Competition a few weeks ago. In general, they are quite happy with the quality and looking forward to work together with MBS Marketing Association to organise it as an annual event!

So for those who are not successful this year, there will be another opportunity next year. Use the comments below as your guidance to ace it next time. Should you have comments and feedback regarding the competition, please email it to mbsmarketing@mbs.edu.

Thank you again for all your support that helped made this a successful event!

Coles comment:

Overall we were happy with the competition entries. The ideas varied widely and it was a tough feat to determine the winners. The entries were judged by 8 members of Coles’ strategy team, so it was a very thorough judging process.

The main criteria used to assess entries was how well the question was answered. Specifically, how innovative were the ideas, how well did the ideas allow FlyBuys to increase competitiveness, were the ideas realistic (i.e. cost effective) and could the ideas be practically implemented.

In addition to the quality of the ideas, how the ideas were presented also influenced the success of entries. We specifically requested for a PowerPoint presentation as this tool is commonly used to sell strategic ideas to senior management. Thus the presentation should have emphasised the proposed strategies, but not going into detailed analysis (as senior management generally doesn’t have time for this). Therefore the presentation didn’t need to look fancy, it just needed to get straight to the point.

Thank you to all the participants for entering – We hope you were able to learn from the competition and gain more experience with developing your strategic ideas. Also thank you to the Marketing Association and Julie Gelman for running the competition from the MBS side.

Hi everyone,

it's getting even busier now that we are two weeks away from the end of the term, so in this edition it would be more about light and quick information, but hopefully still insightful and adding to your marketing knowledge. 

In the news: Carlsberg repositioning

It is a classic case in marketing on how to refresh your long-standing brand and become contemporary for the current market. Carlsberg has been around fr over 150 years, it has no problem with brand awareness, but this has not translating into financial performance. It would be interesting to see whether the repositioning will bring the result it is hoping for. Read more about the story here. 

Around MBS

Our last event for the term, the Marketing Lecture Series, is sold out a week in advance! We are sorry for those who missed out since we can't accept anymore registration due to the capacity of the room. The session will be videotaped and excerpt of it would be available for students in days following the event.

Thank your for the support, and don't forget to bring the $5 entry fee that will be donated to the Red Cross Japan and Pacific Disaster Appeal 2011.

Around Melbourne

As been mentioned in the edition a couple of weeks back, one of us attended the ESOMAR conference here in Melbourne. Unfortunately, she has not been able to provide us with her own account of the event, but you can still check out the accounts of the sessions for the two days that she compiled with her fellow student representatives. Click the links here for Day 1 and Day 2. 

Lastly..

Here is a creative usage of online activity that IKEA did before its store opening in Sweden that was not only interesting but also interactive to generate buzz and curiousity. Check out the full story here. 

Have a blasting weekend everyone!

Hi guys,

last month, Coles launch a case competition exclusively for MBS students asking for innovative ideas to revamp FlyBuys membership program. They received 21 submissions from teams and individuals by the deadline last week and the winners were announced last night at the MBS Ball. 

First prize winner/s received $750 Coles gift card and the opportunity to present in front of Coles management. Second prize winner/s received $250 Coles gift card. 

And so the winners are..... (drum rolls....)

1st place: CLARA CHAN and PETER COOK

2nd place: Ivonne Edenton and John Wu

Congratulations to all the winners and enjoy the shopping!

We also would like to thank all the participants who has put in the effort and thoughts for the competition submission and to Coles for providing the opportunity for our students.

Hopefully this could become an annual event.

Thanks everyone! 

Hi everyone,

in this edition our big news would be our own stuff. Don't get us wrong, we are still excited about marketing news outside of MBS, thus we still mention fun marketing activity out there at the end, but first of all, here is our upcoming activity.

Around MBS

Marketing Lecture Series : Mark Ritson

The Social Network: what this movie teaches us about branding

Tuesday, 12 April 2011, Coles Theatre, 4.45-5.45 pm

Our own Associate Professor of Marketing, Mark Ritson will illustrate some of the key lessons of brand management and marketing using scenes from the Oscar-nominated movie The Social Network . This guaranteed-to-be entertaining and informative session will touch on issues like targeting, positioning and how cool a billion dollars actually is.

You can watch this video if you prefer to hear it directly from Mark. 

This event is brought to you by joint co-operation with SRC and NetImpact Club.

We ask that you bring a minimum of $5 for entry as donation to Red Cross Japan and Pacific Disaster Appeal 2011. 

So, go watch the movie (again, if you've seen it before) and gear up to see us at the event!

please register either at MBS website or our facebook event page. 

Coles Case Competition: winner announcement

MBS Ball, Saturday 2 April 2011, 7-11 pm

Coles informed us that they have picked the winners! It will be announced tomorrow at the MBS Ball.

If you are one of the winners and you are not attending the Ball, don't fret, our club will accept the prize on your behalf and pass it on to you on a later time.

The winner names then will be published here on Sunday.

Lastly...

Adidas developed these really cool shoes that let you create music while you dance in them, check it out here. 

Have a blasting weekend everyone, and see you at the MBS Ball!

Hi everyone,

this week we had just held another of our events, Brand Manager@Work, on Tuesday afternoon and get a great turnout as well as broad-smiling faces, thanks to the wine provided by our speakers. More of the story later in our 'Around MBS' section. 

Don't forget that the submission for Coles Case Competition is due in a couple of hours. It is not just about the shopping voucher prize, but more to show off to a potential employer the way your amazing brain works!

In the news: Beers Wars

The most interesting news for those interested in marketing, or not, is the action taken by Foster's to stop their supply of Victoria Bitter beer to Coles and Woolworths for a few days in response to possible 'loss-leading' practice by the retailers who allegedly planned to sell the beers at below cost.

It illustrated the growing irritation of manufacturers towards the growing power of retailers and how strong brand equity could be useful as a tool to fight back. Read more of the story here. 

Around Melbourne

ESOMAR APAC 2011 conference has just took place in Melbourne last Monday and Tuesday and we have one of our co-hort, Urmimala Rajkhowa, attended the event as one of the chosen student representatives at the conference. ESOMAR is the European Society for Opinion and Marketing Research who this year collaborated with Australian Market & SOcial Research Society (AMSRS) to bring together the Asia Pacific's experts and industry practitioners through this event. In line with one of their objectives to continuously cultivate fresh talents, ESOMAR invited and selected students from top business schools in the region to attend the conference and take advantage of the learning and networking opportunity.

More insight and stories from the conference will be provided by the insider, Urmimala, in the next few days.

Around MBS

As mentioned before, MBS Marketing Association just had another successful event where we were fortunate enough to host brand managers from Treasure Wine Estate, currently division of Foster's Group, as speakers for this term BrandManager@Work. They provided insights on what the brand managers' work entail to show that marketing was not just about promotion activities, but it also had a lot to do with strategic thinking as well as being responsible of the numbers on the Profit and Loss statement. Although both managers work on similar product, i.e. wine, their job activity varied widely due to differentiation in the brand positioning as well as the target market. 

The event was closed with plenty of eager questions and more than a few bottles of Penfolds and Lindemans wines. 

Our next event, the Marketing Lecture Series, is promised to be as exciting, if not more, so save the date, Tuesday 12 April 2011, 5-6 pm and lookout for more details in the coming week!

Lastly...

The emerging popularity of social network does not just provide opportunities and pose risks to companies' brands, but also to individuals' 'brand', i.e. reputation, as was learnt by a computer thief in this recent Youtube hit story.  

Have a blasting weekend everyone!

Hi everyone!

unlike the previous weeks, in this edition we are not going to do 'In the News' section, but instead extending on 'Around Melbourne'  and 'Around MBS' section because of the two events that were mentioned in past editions took place today. 

As usual we will have list of upcoming events around school and reminding you that there's only one week left before the deadline for Coles case competition submission, so put your thinking hat on and get those 10 slides ready to make their mark! 

Around Melbourne

The Herald Sun Marketing Breakfast:

Navigating the World of Digital Marketing 

As has been previously mentioned, this event was part of the programme for L'Oreal Melbourne Fashion Festival. There were two speakers presenting, the tips highlighted here were from Jonny Bauer, the Head of Strategist of Droga 5 New York, one of the most creative advertising agencies in the world. Some of the rule of thumb of utilising digital for marketing laid out really rings true, like just because you can, doesn't mean you should. It needs to fit with the existing behaviour of the consumers. Here is one of their works that was used to illustrate it : Puma hardchorus.

Another point he made was: just because it's trending now, doesn't mean you have to use it. Company needs to look at the relevancy of the tools to their own value and behaviour. The campaign they created for Bing & Jay-Z new book illustrated this point and also show best practice in using mix of traditional and digital media. Read about the Decode-d Jay-z campaign here.  

Around MBS

ESOMAR Presentation: 

The Role of Marketing Research in Decision Making

This event has a great turnout of around 50 students who came to listen to a panel from marketing research agencies as well as the organisations who utilised research continuously. We saw the case of Telstra who gathered consumers feedback through their website www.mytelstraexperience.com.au, and also from the Cancer Council who tried to tackle the problem of negligence of using sun blocks among  teenagers and thus utilise market research to find a way to reach to this group of consumers. The case studies presentation then followed by session on career in marketing research presented by three leading agencies in the field: Vision Critical, Vivid and TNS. The event then closed with networking drinks. Thanks so much for everyone who spare their time to attend!

 BrandManager@Work

Tuesday 22 March 2011, 4.45 - 6 pm

Brand Managers from Foster's group - wine division, for Lindemans and Wolfblass brands will share their daily experience in managing the brands.

Coles Case Competition

Deadline in ONE WEEK!! 

Friday 25 March 2011, 6 pm to j.gelman@mbs.edu

10 slides powerpoint

Lastly...

An interesting interactive promotion done by Lynx/Axe in London Victoria Station recently, check it out here.

Have a blasting weekend everyone!

Hi everyone,

this week we saw a different kind of career event happening at MBS with LVMH holding a workshop session for a group of invited students on Wednesday. The workshop was conducted by our own Associate Professor Mark Ritson and was intended to give opportunity to the students to gain deeper understanding about the company and a more meaningful interaction with the HR representatives, as well as vice versa. 

Also took place this week was the International Women's Day, which fell on Tue 8 March 2011, which has been celebrated since 1911! So in this edition, we will close it with an interesting video that look at the achievement women has made. 

In the news: Bank of Melbourne is back!

All recent MBS students would have some kind of nostalgic connection to the case of the merger between Westpac and Bank of Melbourne that is used extensively during our World of Management week. The brand Bank of Melbourne was phased out about seven years ago, but Westpac has just announced that they will revive this brand name to replace St. George and BankSA. Let's see if the brand resurrection will also reawaken the old love from the customers. For more of the news check out this report in The Age.  

Around MBS

ESOMAR Presentation: The role of marketing research in decision making

Next Friday, 18 March 2011, 12.15-14.15 pm

The European Society for Opinion and Marketing Research will present a few case studies from Telstra, The Cancer Council, Vision Critical and Vivid to discuss insights on how marketing research results is used in practice. Guest speakers includes Bob Sharma, Group Manager, Market Insights, Telstra Innovation, Products & Marketing from Telstra. 

Please RSVP through Career Calendar on MBS Direct.

BrandManager@Work

Tuesday 22 March 2011, 4.45 - 6 pm

Two brand managers from Foster's (Treasury Wine Estates) will tell us all about what it's like to be in their shoes. Audrey looks after Lindemans and Kate is responsible for Wolf Blass, two absolutely leading wine brands in Australia.

Please RSVP through our facebook event page https://www.facebook.com/event.php?eid=146527062076900" target="_blank">here. 

Around Melbourne

The Australian Marketing Institute has a couple of upcoming events in Melbourne that might of interest to you who are serious about pursuing a career in marketing.

AMI Half-day workshop: Social Media Kill the Marketing Stars

Featuring Ray Poynter, Managing Director of Future Place

Friday 25 March, 12 - 4 pm

AMI Members: $120, non members: $170

For more details please see here. 

2011 Emerging Marketers (VIC) Mentoring Program

You can register as a mentor or a mentee, the program last for five months, launching on 14 April.

More information can be found here. 

Lastly...

The video created by Kronos, a recruitment company, to celebrate the International Women's Day 2011. View it here. 

PS: this coming weekend is not a long one for University of Melbourne's students (that includes us!) since the university doesn't recognise Labor Day as public holiday. Still, we wish you...

Have a blasting weekend everyone!

Hi everyone,

it's getting even busier around school with mid term looming, where projects are due and exams are closeby. Job hunting activity is still in full gear nonetheless, and this Monday we had Growth Solutions Group presenting in our school. It's a management consultant company specialising in growth strategy through brand management, market insights and innovation. So if you are a passionate marketer who is all about problem solving and finding market opportunity, shoot your application to GSG as soon as possible! 

In the news: Apple launched iPad 2

For those Apple fans, this is one of the most anticipated event of 2011. For those Apple half-a-fan, this too, is the most awaited product launch since you have seen those early adopters showed off and played with their first generation iPad, and now is the time to upstage them with a faster, thinner and lighter version. See Steve Jobs, Apple CEO, unveiled the all-new designed iPad 2 here. 

Around MBS

LVMH Presentation

Career presentation from LVMH Asia Pacific and China

Wednesday 9 March 2011, 8-9 am

Coles Group

Presentation on Competitive Advantage through Consumer Insights

Thursday 10 March 2011, 4.45 - 6 pm

Lastly...

The 2011 Academy Awards' winners was announced last Sunday (US time), despite the many critiques about the two hosts at the ceremony, the line up of nominated movies are quite strong, so you might want to check them out to relieve some of the stress from school and job/internship hunting. See the list of the nominees here.

Have a blasting weekend everyone!

Hi everyone,

this week we heard about the terrible earthquake that shook Christchurch, which undoubtedly touch us all. Our prayer goes to those affected and let us lend a hand in any way we can.

At MBS, we had our Marketing Career Forum attended by around 40 students to learn from those who had successfully secured positions in the marketing industry. We heard about the tough reality of breaking into the field in Australia, but were also given tips and advise on how to overcome the hurdle. It might not be easy, but it is certainly not impossible as all the panelists have proven.

More informative events from the school and our club are coming, so keep an eye and ear open, and noted them in your calendar! 

In the news: Coca Cola recipe found

A radio show in US claimed to have found the secret recipe of Coca Cola. Have a read here and it may tickle you to give it a try in your kitchen... or walk down to the corner shop to buy a can.

Around MBS

Growth Solution Group Presentation

Monday, 28 Feb 2011, 5-6 pm

If your are serious about marketing, you would not want to miss this. Dubbed the Australian 'McKinsey' of marketing consulting, GSG is a specialist consulting firm with expertise in market and brand strategy; market intelligence and consumer insights; as well as innovation and co-creation. Visit their website for more information.

Please sign up at Career Calendar on MBS Direct.

FLEX evening: Richard Barrett

Thursday, 3 March 2011, 6-7 pm

Richard Barrett is an author, speaker and consultant on leadership, values and culture in business and society. He will talk about the current moral state of our society and its link it to the performance of our political and business leaders. Found out more about Richard and his work from Barrett Values Centre's  website.

Please sign up at Career Calendar on MBS Direct.

Coles Case Competition

Deadline: 25 March 2011, 6 pm

The competition was launched last Thursday during the career presentation by Coles. You can find more detail on the competition through Career page on MBS Direct https://direct.mbs.edu/careers/Lists/Announcements/DispForm.aspx?ID=377&RootFolder=/careers/Lists/Announcements&Source=https://direct.mbs.edu/Default.aspx" target="_blank">here.

Lastly...

For those of you who are interested in luxury marketing, SDA Bocconi in Milan or ESSEC in Paris would be a good option for exchange. Both schools offer classes in specialising in this subject and Bocconi will even launch a Bulgari MBA starting next year. More of this news can be found here. 

Have a blasting weekend everyone!

Hi everybody!

It's the end of week 3 of school and the school is buzzing with syndicate meetings and career sessions in between the (supposedly) most romantic day of the year, Valentine's Day!

So, in this edition, we took notice of a marketing campaign that was built around this occasion. 

Being also in the spirit of job hunting, we are bringing you a couple of events in relation to job/internship search as well as a couple of  job opportunities offered through school.

And to close this week, we thought a mention of work/life balance would also be useful for those who are soon to be in the workforce. 

In the news: Puma Love Run

Combining the increasingly popular exercise, running, with the love theme of Valentine's Day, Puma attracted around 1500 participants for their first ever Puma Love Run event on 12 February 2011, the weekend before Valentine's Day. It's a rather unique idea supported by a neat and informative website: www.pumaloverun.com.au.

We will see next year whether or not this event truly is a success for Puma if they decided to hold it again, or not.

More of the story can be read here.

Around MBS

Marketing Career Forum

Our first event will kick-off this coming Wednesday, 23 February 2011, 6-7 pm at Grattan Theatre. We will have five alumni and current student sharing their experience and tips in successfully securing a job. But not just any job, it's a marketing job with some of the most prominent companies such as J&J, AC Nielsen, and Interbrand. 

Register for the event through our facebook page here.

BrandManager@Work

2 brand managers from Foster's (Treasury Wine Estates) will tell us all about what it's like to be in their shoes. Audrey looks after Lindemans and Kate is responsible for Wolf Blass, two absolutely leading wine brands in Australia. This event will take place on Tuesday 22 March 2011, 4.30-6 pm at CUB Theatre.

LVMH Recruitment event

LVMH is coming to Melbourne Business School for a Rendes-vouz Event on 9 March 2011. If you are interested, read on in our jobs page.

LMG job opportunities

LMG Insight and Communications is a data analytic company that currently have positions vacant for Retail Analyst and Insight Consultant who will work closely with Coles Supermarket. For more details check out the job posting in LinkedIn here

. 

Lastly...

In the midst of our hectic job searching world, this word or two about work/life balance from Nigel Marsh, might be another useful tips to remember. Nigel is the author of Fat, Forty and Fired, and currently the groups CEO for Y&R brands Australia New Zealand. 

http/www.ted.com/talks/nigel_marsh_how_to_make_work_life_balance_work.html

Have a blasting weekend everyone!

Hi everyone,

welcome to our first entry for 2011 

Since it's a bit too late for Happy New Year, let us just say Welcome to Term 1 2011!

This is our first edition of What's Up World! which is meant to be a way of sharing information around the world of marketing for those who have interest in this field.

So, we are open to contribution from anyone who might know or hear something valuable, amazing or simply interesting that is current of just happened recently.

Please send it to mbsmarketing@mbs.edu, either in the form of a sentence, a paragraph or even a full-on article!

Any comments, feedback and ideas for improvement are also very welcome.

So here what we have for this week edition:

In the News: Super Bowl XLV

You might not be an American football fan, but the commercials that ran during the biggest sporting event in US is a spectacle in their own rights. After all, companies paid around US$3 million for one 30-sec spot so they made sure the commercials are worth watching as well. 

Here's one site that let you watch and rate them

http://www.usatoday.com/money/advertising/admeter/2011/super-bowl-ad-meter/43271432/1

Special mention goes to VW Darth Vader!

Around MBS

Our upcoming event would be a career forum where we're inviting MBS Alumni who now work in marketing area to share their experience and tips for those who regard job hunting as one of their subjects. Look out for our announcement next week.

Around Melbourne

Two worthy events that might interest you:

- Australian Marketing Institute

   Networking event, 23 Feb 2011, 6-8.30 pm, MCG, $45 for AMI Student member

  http://www.ami.org.au/Events/States/marketing_events_training.asp

- L'oreal Melbourne Fashion Festival 2011

   Marketing Breakfast, 18 March 2011, 7.30-9 am, Hotel Sofitel, $105

http://www.lmff.com.au/2011-official-program/marketing-breakfast

Some of us have been to the past events before and are planning to attend these ones, give us a shout at mbsmarketing@mbs.edu if you're interested or want to know more

That's all for now, looking forward for your contribution, and 

have a blasting weekend everybody!

As part of the MBS Faculty Speaker Series, the MBS Marketing Association is pleased to present Don O'Sullivan, Associate Professor Marketing.

Firm value is increasingly dependent on the firm's market based assets: reputation, brand equity, customer equity and channel relationships. Yet, top management continue to prioritize short-term financial performance indicators over measures of marketing performance – even where this has a negative long-term effect on the firm.

In this presentation Don will present to us the antecedents and consequences of top management’s myopic treatment of marketing. Don will also look at what approaches to getting the CEO and the senior management team to care about marketing.

Date: Thursday, Oct 14

Time: 12.30 pm

Venue: MBS, BTR Theatre